FLOCK is a content, narrative and distribution agency. We build the story a brand should tell, turn it into content made for the feed, and put it in the voices India already watches. Nobody scrolls past it, because it never looks like an ad.
What gets seen, gets sold. Even the biggest brands never stop showing up, because the moment you go out of sight, you go out of the cart. The problem was never the brand, it's that ads get skipped and content doesn't. Content keeps a brand in front of people again and again, in the feeds and the voices they already watch. Seen enough times, in the places people actually scroll, the next ad doesn't get skipped. It converts.
People don't stop for ads. They stop for content. This is how India already behaves.
Bhaskar Bharadwaj started ABES in January 2024 and went to the hardest market first, selling his own D2C brands in the United States before bringing them to India. He learned to build an audience where the competition is toughest, on his own money and his own brands. Then he built the network the same way, one relationship at a time, across hundreds of pages, a directory of creators, and India's leading content and creator agencies. Now the other brands are on hold. Everything is pointed at one thing, distribution, digital and on-ground, built as one system. FLOCK is that network pointed at other brands, and nothing here was tested on someone else's money first.
The core team is five content designers and three video editors who build the story and turn it into finished, watchable video. Coordination and execution are run by three senior distribution operators on our own team, mostly NCR-based, the people who actually make campaigns happen. More than five years of experience across the team and our partners. Around them is a network of leading content, meme-marketing and creator agencies across India, so a brand gets one partner and the reach of many. That network is growing every week.
At the core is a verified directory of 426 creators with 94M+ combined followers. Beyond it the wider network reaches up to 690M, growing every week.
These are brands worked with across the network we are part of, on projects from ₹5 lakh to ₹28 crore. Work with FLOCK and you work with all of it at once, many partners through one door, with no premium added on top.
FLOCK is the content and distribution engine of ABES E-COM LLP. We don't wait for a marketplace to fill up, and we're not one more middleman taking a cut. We hunt the brand work ourselves and bring it to our pages and creators, with ₹4 crore of it already in our own pipeline, starting from our own city. The tech keeps it honest and live. The relationships are the business.
Tell us what you want the town talking about. A real person picks it up, usually on WhatsApp, and we move from there. No tickets, no black hole.